I’m a social media strategist who knows how to crack the algorithm
wanna skip the fluff? jump straight to my portfolio!
Hi! I’m Mel
My Career Highlights
(AKA what I write home to my parents about)
Content Creation
My content has reached >1.5B views, which is more than 1/7 people on Earth. That’s insane. I led the content team as Interim Head of Social at Duolingo for 6 months.
Genshin x Duolingo
We’ve done two partnerships with Genshin Impact, in total resulting in >750k users for Duolingo, $60k in subscription bookings, and >230M impressions.
Fandom Content
I wrote the book on fandom marketing at Duolingo, a strategy that has been adopted by all of our content teams around the world.
Social Listening
This meme is how I feel scraping through UGC. I introduced social listening to Duolingo, establishing an insights pipeline for marketing and product.